{"id":55,"date":"2021-05-08T18:16:51","date_gmt":"2021-05-08T16:16:51","guid":{"rendered":"http:\/\/somarketing.ovh\/?p=55"},"modified":"2021-05-26T23:06:31","modified_gmt":"2021-05-26T21:06:31","slug":"__trashed","status":"publish","type":"post","link":"https:\/\/somarketing.ovh\/index.php\/2021\/05\/08\/__trashed\/","title":{"rendered":"Ciblage publicitaire contextuel : une premi\u00e8re chez Sanofi"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/somarketing.ovh\/wp-content\/uploads\/2021\/05\/Capture-decran-2021-05-08-a-18.14.56-1024x735.png\" alt=\"\" class=\"wp-image-56\"\/><\/figure>\n\n\n\n<p>L\u2019histoire est en marche. Les cookies tiers vont bient\u00f4t dispara\u00eetre chez Google et les marques doivent se pr\u00e9parer \u00e0 de nouvelles m\u00e9thodes de ciblage des internautes sur le web.&nbsp;<\/p>\n\n\n\n<p>C\u00f4t\u00e9 annonceurs, l\u2019heure est aux tests afin de trouver un rempla\u00e7ant aux cookies tiers. C\u2019est le cas de la division sant\u00e9 grand public du g\u00e9ant pharmaceutique Sanofi. Sa division CHC (Consumer Health Care) vient de terminer sa premi\u00e8re campagne publicitaire digitale utilisant la publicit\u00e9 contextuelle pour un produit de sa gamme.&nbsp;<\/p>\n\n\n\n<p><strong>Etre au plus proche de la navigation web de son audience&nbsp;<\/strong><\/p>\n\n\n\n<p>L\u2019objectif \u00e9tait de toucher la bonne personne au bon moment dans sa navigation web. \u00ab&nbsp;<em>Sur cette campagne en particulier, nous voulions tester une nouvelle approche. Nous voulions \u00eatre au plus proche de la navigation de notre audience pour toucher la bonne personne au moment o\u00f9 elle est concern\u00e9e par la probl\u00e9matique de sant\u00e9. Nous vendons des produits qui ne s\u2019adressent pas \u00e0 tout le monde tout le temps. On n\u2019a pas mal \u00e0 la t\u00eate tous les jours, on n\u2019a pas de la toux tous les jours. Tout le monde n\u2019est pas concern\u00e9 et c\u2019est essentiel dans notre strat\u00e9gie digitale aujourd\u2019hui<\/em>&nbsp;\u00bb souligne-t-elle.&nbsp;<em>\u00ab C\u2019\u00e9tait aussi une opportunit\u00e9 d\u2019en apprendre un peu plus sur notre audience et d\u2019affiner notre ciblage par rapport \u00e0 ce que l\u2019on fait sur nos campagnes habituelles<\/em>&nbsp;\u00bb d\u00e9crit-elle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019histoire est en marche. Les cookies tiers vont bient\u00f4t dispara\u00eetre chez Google et les marques doivent se pr\u00e9parer \u00e0 de nouvelles m\u00e9thodes de ciblage des internautes sur le web.&nbsp; C\u00f4t\u00e9 annonceurs, l\u2019heure est aux tests afin de trouver un rempla\u00e7ant aux cookies tiers. C\u2019est le cas de la division sant\u00e9 grand public du g\u00e9ant pharmaceutique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ciblage publicitaire contextuel : une premi\u00e8re chez Sanofi | Somarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somarketing.ovh\/index.php\/2021\/05\/08\/__trashed\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ciblage publicitaire contextuel : une premi\u00e8re chez Sanofi | Somarketing\" \/>\n<meta property=\"og:description\" content=\"L\u2019histoire est en marche. Les cookies tiers vont bient\u00f4t dispara\u00eetre chez Google et les marques doivent se pr\u00e9parer \u00e0 de nouvelles m\u00e9thodes de ciblage des internautes sur le web.&nbsp; C\u00f4t\u00e9 annonceurs, l\u2019heure est aux tests afin de trouver un rempla\u00e7ant aux cookies tiers. 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